I have agonized over this post for some time now, and I’m
finally hitting publish…with a few notes first:
2. I’m using the term ‘mom blogger’ because it’s an
industry-recognized term, typically referring to parents, primarily female, who
blog about parenting in a variety of ways. I recognize, and am starting to
meet, bloggers who fit into the ‘mom blogger’ parameters but not the
widely-recognized characteristics and behaviours. In short: if you are a mom
blogger and you don’t feel like these posts represent you, that’s totally okay.
I know you’re out there. We just don’t hear from you as often. Feel free to
email me about your experiences.
3. Which brings me to my final note: if you want to share
feedback, comment below or email me. This post series is in no way meant to be
a definitive examination of the issue; it’s one woman’s experience. As such,
please also respect that this has been my very poignant reality for the last
three years of blogging.
Okay, here we go...
Today I got really good and mad, and it was about mom
blogging.
Recently I started making a greater effort to follow more
blog-related networks, particularly those that I felt related to me. This meant
that I joined a variety of facebook pages promoting conferences, networks, and
groups for women in the social media field. I’m female, and I blog, and I work in social media
professionally as well, so this all made sense.
Then the posts started coming through my Facebook newsfeed,
and I found them kinda useless. I skipped over most of them, skip skip skip, for a couple weeks. Then
today, it clicked what was annoying me about these posts: they were all about
being a mom.
I’ve put a sample of
screenshots through this post for you to see. These were within the first three
scrolls of my mouse. It looked like about 80% of the content on one page, in
particular, was all parenting/kid/mom related links. Now, it’s going to look
like I’m picking on just one page here, but I’m using them more as a case
study, not something to burn in effigy. I promise.
Okay, so here’s my rant.
I started following this page for advice. I am looking to
grow my blog. I was not looking to read about the orange dye in Kraft Dinner or
the best ways to deal with tantrums—not that I’m not interested in these
things, but that wasn’t why I came here.
I recently joined a number of facebook pages specifically on parenting matters
because of the induction into my life of two mini-humans (my partner’s two
kids); but as valuable as these posts may be, they are not the reason I’m on a
facebook page promoting a:
“…community hub…[their actual website] is the Web's
number-one guide to blogs by women. Every blogger is invited to list her blog
and share her latest words, pictures, video and opinions. As of May 16, 2009,
more than 51,000 members have listed over 22,000 blogs by women, organized by
topic. Every day, our 60+ editors write daily guides to the hottest blogging by
women in 20+ popular topics, from politics, news and technology, to food,
health and family.”
 |
| More examples. |
So why are 8 out of 10 posts about kids? What is the message
that this sends—to other bloggers, to blog readers, to men
and women—about female bloggers? Because I can tell you what I’m
hearing said between the lines of their last twenty-ish posts on their page:
“Women bloggers blog about kids. Period.”
“Women would rather be stay-at-home moms.”
“Even though you run some sort of social media career, you
should take time out of your workday to read about the yellow dye in Kraft
Dinner.”
“Your career and/or interests must be kid-centric at all
times.”
"If you're on this network, we assume you're a mom; and
if you're a mom, all you must want to read about is mom stuff."
I’m aghast that a network of 55,000 members leads to this
page posting such an overwhelming amount of content about kids, kids, kids.
Okay, not every post that goes up can be about publishing, blogging, and tech
troubles, I guess…but is there
nothing else that might be of interest to women? Why not post about healthy
feminine hygiene products? Maybe a few links about recent strides in women’s
rights overseas? Orgasms? Carpal tunnel? Birth control? Copyright issues? Or
maybe intelligent books and post-secondary courses?
This, in my eyes, is a huge part of why the social media
world looks at a group of women in a social media discussion and says, “Oh. Mom bloggers.” How many ‘soft focus’
posts about parenting do you see on a male dominated networking group—or, for
that matter, posts on shaving, erectile dysfunction, or BBQ’s? It seems like
the boys have learned to separate their familial structure and personal life
from their work, and that doesn’t seem so complicated. It certainly lends
credibility to why I want access to these pages while I’m at work.
Okay, now before you freak out: I’m not saying your
cultural/societal role doesn’t play a factor in your blogging. Of course it
does. But when a group posts itself under the ‘media/news/publishing’ section
of Facebook’s pages, I figure they’re there to talk about…media, news, and
publishing issues.
So here’s the rub: because I’m not kid-crazy, I’m having
trouble finding my place out there. I don’t fit in with the people who
apparently think about kids 80% of their professional time; and yet, as a
burgeoning step-parent, I don’t quite belong with the kid-free crowd anymore.
Since I’m not interested in eschewing the children altogether, and I want to be
where the big blog action is happening, I end up turning to these mom-centric
networks and conferences. But when I get there, I end up having motherhood
beaten into my skull. Because not only am I disinterested, but when I do read
it, I leave off feeling inadequate. I mean, why haven’t I ever worried about what Max will think when I’m not a
stay-at-home-mom? Why, at 2pm on a Tuesday afternoon, wasn’t I planning some
sort of adorable vegetable snack shaped like a Fraggle? Well, clearly I’m unfit
as a guardian, then. Because while on social media for my workday, I was
looking only to read about, you know…work.
Understand; there’s already a lot of pressure on women to be
kid-crazy. I don’t know if I need more of it coming from my professional peer
group.
And next, I reverse the finger-wagging...
Now, to point my finger back at myself, and those of us who
aren’t mom bloggers: make your voice heard. Instead of walking away from a
potentially valuable network, make your presence known and make your desire for
relevant content heard.
And pointing a finger at PR agencies and big brands: you
aren't helping the problem by chasing parent bloggers around like needy puppies,
then marketing only the most obvious products to them. Bloggers want
sponsorships (fair enough) but if they want to catch your eye, it seems the
best way to do so is to capitalize on our familial structure...I don't like
that. But I'll rant on about that in a subsequent post.
My point here is, let’s have a women’s social media network
that’s genuinely on topic. Let’s do battle with the forces of monetization,
publishing, writer’s block, and glass ceilings…and let’s leave the kids out of
it.
Feel free to respond. Part II will come soon.